Growing up I never really understood how a child could form a strong attachment to a blanket. I understand the need for a security item, but a blanket? My security item was my dolly “Pink Baby” (original eh?). She was, someone I could tell my secrets to, someone I could play for hours with and my best friend. I find it astounding that children could apply this same maternal instincts that I felt towards my dolly, to a 2 foot by 3 foot square piece of material. When my children came along I was excited to see which stuffy they would form an attachment to, but was shocked by when the favored a blanket instead.
DS6 didn’t fuss much with stuff toys when he was little. He would pick a ‘favourtie’ stuff toy of the day, but by the next day that poor stuffy was completely forgotten about. Instead, he fell in love with “Blankie” (Obviously, his creative side takes after his mother! lol). “Blankie” is a small yellow blanket with pink and blue polka dots and a silky blue trim. He loved that blanket dearly. He wouldn’t go anywhere with out! He slept with it nightly, he would rub the silk trim on his cheek and it provided him with many of the same characteristics that my dolly provided for me.
DS4 didn’t form a strong attachment to any item for security. At night. he loved to snuggle down in a soft blanket and fall asleep, but it didn’t really matter which one.
DD1 was given white baby blanket the day she was born from my sister. It was the softest blanket I have ever felt and I wasn’t too surprise when DD1 fell instantly in love with it! When she’s tired or sick, she searches out her blanket and snuggles into it, falling asleep in seconds.
Watching my children form their love affairs with their blankets, broadened my horizons and I began to understand how one could fall in love with a blanket. Recently, I was introduced to an amazing company, Elli & Nooli, who took the idea of the security blanket and brought it to a new level!
The founder, Maya Shalev, created Elli & Nooli after struggling to find the perfect blanket for her second son who suffered from severe Eczema. Remembering, the soft cotton baby blankets used in her homeland, Israel, Maya created a line of quality organic cotton pique baby blankets. The blankets offer a breathable fabric that keeps baby warm, while not causing them to overheat with temperature changes. The fabric is durable and can withstand repetitive use, but is gentle on baby’s sensitive skin contrary to other fabrics which might act as an irritant.
I was given the opportunity to test two of their most popular products:
1. Loopi Blanket
The Loopi Blanket is a 30″ x 40″ blanket. It created from 100% organic cotton and has an amazing texture and softness about it. My favourite part is the velcro loop that allows you to attache a soother or toy to the blanket. I love this feature because DD1 is a soother fanatic! We have to have 10 soothers in her bed at night because she constantly knocks or throws her soothers out of the crib. The unfortunate thing is she will not sleep without her soother. With the velcro loop attached to her blanket it makes it easier for her to find her soother in the middle of the night and harder for her to throw her soother out of the crib. DD1 was very skeptical of the blanket when she first saw it. She was intrigued by the raised textures of the fabric and the softness, but she was confused when I attached the soother to the blanket. Being a very stubborn little girl, it took her a while to adapt to the the idea that the soother was attached to the blanket verse free in the crib. Eventually, she grew to love the ease the blanket provided in finding her soother in the middle of the night and it allowed Mommy and Daddy to get some sleep!
2. Fish Blankie
The Fish blanket ends the war between blanket lovers and stuffy lovers. The Fish Blankie is a mesh between a smiling, stuff friend and a soft, cuddly blanket. This soft, chic 10″ x 12″ blanket offers the adorable smiling fish to become your child’s next best friend,while providing the security of a blanket you can sleep on, snuggle with, or hid under! DD1 took to the Fish Blankie right away. She immediately fell in love with the soft fleece side. She loved that it was easy to carry around and it didn’t cause her to trip and fall like her other blanket ( a very important feature for a girl who is just learning to cruise and walk). Like the Loopi blanket, the Fish Blankie has the added feature of the Velcro loop to attach a favourite toy or soother. Unfortunately, the Fish Blankie was easily pushed through the bars of the crib, so the goal of keeping as soother close by wasn’t met. Over all, DD1 made a new friend with her Fish Blankie and enjoyed the smiling face and fleecy side. I would love to see other fun characters emerge from this line!
There are many desirable characteristics of the Elli & Nooli products. From the softness provided by organic cotton to the waffle texture to the breathability of the fabric, what’s not to love from this product! Tested by a tough critic, DD1, these blankets passed with flying colours. If she had had these blankets from day 1, I’m sure they would have been her all time favourite.
Give a gift that provides the comfort your baby craves, while offering the quality that Moms demand.
There are two easy ways to make Elli & Nooli part of your holiday season:
Purchase your own Elli & Nooli blanket on
during their amazing